Extending reach through geographic or category expansion

Moving into new territories and categories is a radical strategy that can create major potential for incremental business growth. To succeed, it requires a precise understanding of market dynamics, consumer behaviour and the competitive landscape of the specific markets that you target. This is precisely what the TNS global network delivers.

With experts in all key markets and research solutions that have been proven globally, we are perfectly equipped to provide our clients with the in-depth local and sector insight that they need to unlock new avenues for growth in markets worldwide.

Find out how we have helped our clients:

Find the best entry strategy for a new market

Business issue

Our client, a major network operator in Europe, had plans to expand into new markets.  To prioritise investments and optimise success, research was required to evaluate which markets would be most receptive to a new entrant.

Precise insights

ConversionModel was used to measure and understand consumer commitment to brands across a range of countries and provide a detailed analysis of consumer needs and the positioning of incumbent brands. It explored levels of satisfaction with existing suppliers and openness and willingness to try new suppliers. The results identified markets with the largest number of people open to changing their current provider, which was essential to identify the optimal growth and entry strategies.

Precise plans for growth

The client successfully launched a new operator brand in the two most promising markets achieving over ten percent penetration within the first 18 months.

Contacts

Vlora Basha Berisha
Managing Director
d: +381 38 247 977
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Visar Berisha
Research Director
d: +381 38 247 977
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